Our aim is to please - please aim yours too

(Text)  In Amsterdam, the tile under Schiphol’s urinals would pass inspection in an operating room.  But nobody notices.  What everybody does notice is that each urinal has a fly in it.

Look harder, and the fly turns into the black outline of a fly, etched into the porcelain.  It improves the aim.  If a man sees a fly, he aims at it.  Fly-in-urinal research found that etchings reduce spillage by 80%.  It gives a guy something to think about.  This is the perfect example of process control.

Who says you can’t train a man to do better?

Thanks Mary