Piss Beer, that is….
Aussies have been on the piss, getting pissed, drinking piss, drinking more piss and, most definitely, taking the piss for the past two hundred years. The amazing thing is none of us thought to bottle it earlier. (Too busy getting pissed, probably.)
Piss first came to life in 1998 as the house beer at popular Melbourne watering hole, the Great Britain Hotel. Like big volume Aussie brews such as Fosters and XXXX, Piss is a simple lager style beer. Unlike the mass market brews, our Piss is preservative free and made with all natural ingredients. - Piss shot to national prominence in mid 1999 when a couple of freelance admen, Greg Wilmott and Giovanni Lovisetto, mocked up a series of TV ads for a show reel they were putting together and, in the great aussie tradition of taking the piss, pitched it to the major dailies as a full blown launch. Most of the images on this website are taken from their much celebrated body of work.
Available in Australia and the Unitrd Kingdom, but not the USA so far.
No comments:
Post a Comment