What's in a name?

From Forbes.com:

What’s in a job title? That which we call a receptionist, by any other word would still greet visitors and answer phones. Right? So why have some companies started calling their receptionists Directors of First Impressions?
Companies may have money to hire these days, but raises are still hard to come by. To boost morale and retention rates, firms have relied instead on compensating employees with bigger job titles.

Here are a few from the article:

• Difference Maker – This is what the CEO of an employee relations firm calls himself.


• Director of Culture Activities – Southwest Airlines is known for its culture of fun. This person is responsible for making sure that culture is inculcated into new employees and that it resonates throughout the company.


• Director of First Impressions – This is a very politically correct name for a receptionist or call center operator. It's a title for the people who are the front lines dealing with customers and clients.

Read the article

Note:  I ran across something along this same line just yesterday…. and I thought it was kind of funny so I wrote it down.  It referred to someone who preferred living in the country as a Rural Lifestylist.  Didn’t they just use to be called country bumpkins?

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