NEW YORK—Saying he could no longer stand idly by while a vital part of American culture is lost forever, activist and Broadway producer Mel Brooks has founded a private nonprofit organization dedicated to preserving the word "schmuck."
"Schmuck is dying," a sober Brooks said during a 2,000-person rally held in his hometown of Williamsburg, Brooklyn Monday. "For many of us, saying 'schmuck' is a way of life. Yet when I walk down the street and see people behaving in foolish, pathetic, or otherwise schmucky ways, I hear only the words 'prick' and 'douche bag.' I just shake my head and think, 'I don't want to live in a world like this.'"