The procedure involves inserting a 3.5 mm (0.13 inch) wide piece of specially developed jewelry, like a glittering half-moon or heart into the eyes mucous membrane under local anaesthetic at a cost of 500 to 1,000 euros ($1,232).
“In my view it is a little more subtle than (body) piercing. It is a bit of a fun thing and a very personal thing for people”, said Gerrit Melles, director of the Netherlands Institute for Innovative Ocular Surgery (www.NIIOC.nl).
The piece of jewelry is inserted in the conjunctiva (the mucous membrane lining the inner surface of the eyelids and front of the eyeball) in sterile conditions using an operating microscope in a procedure taking about 15 minutes.
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