Sunday, July 01, 2007

Internet on the verge of overtaking TV

The Internet is on the verge of overtaking TV as “Most Essential” medium in American life having already surpassed radio and newspapers, a new survey has found.

Consumers age 12 and older were asked to choose the “most essential” medium in their life and 33 percent chose the Internet, just behind television (36 percent), but above radio (17 percent) and newspapers (10 percent), according to a new Internet and Multimedia 2007 report by Edison Media Research.

In 2002, with just 20 percent, the Internet, trailed the TV, which was selected by 39 percent as the most essential medium, and also trailed radio’s 26 percent.

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