From Talus Watches:
Digital watches are inexpensive and precise. But, this precision comes at a cost- a quick glance at a digital watch displaying 12:58 does not convey the very human time scale of "it's about 1 p.m.". Digital watches make it all too easy to miss a meeting believing it is closer to noon than to one. Analog watches are better matched to human needs, but suffer from mechanical problems, difficulty matching the hour tick-mark to the hour hand, and poor legibility in the dark.
| The About Time watch brings analog time values to the digital world. As shown to the right, the About Time LCD prominently displays the nearest hour in the center of the watch. Above and below the hour indicator are lines for the display of text. Together, the text and hour numerals give an approximate, and appropriate measure of the current time. One glance says it all. 
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